Engaging Media

5317 Discussion 3

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In the ADL Program, we learn the importance of always focusing on learning. Technology, just for the sake of it, does not revolutionize education. We must be ready to engage in crucial conversations about our innovation ideas to be effective agents of change. To do this effectively, we must work to enact organizational change as we influence others. Acknowledging that our learners come to education from a new learning culture, we must find ways to adapt and reach our learners by creating significant learning environments. With intentional planning, we can present learners with choice, ownership, and voice within an authentic learning environment (COVA).

One of the critical components of becoming a catalyst for change is drawing others into collaborative relationships so that ideas and innovations can continue to grow and evolve with the input and perspective that others bring. Engaging media is one thing that we can employ to ensure that our message reaches those who can contribute. Speakers Mathew Luhn and Nancy Duarte discuss how effectively using media through storytelling can draw the audience into your message (Marwick Marketing, 2017; TEDx Talks, 2010). In my media project, I describe the misery that summer orientation season can bring to the advising profession. I will be the first to admit that in its current format (a long, hot day of walking all over campus and hearing people present to you), it is not an engaging experience. I cannot describe how many students and parents sleep through presentations and content. Hoping to resonate with potential readers of my article, following the advice of Nancy Duarte I paint this picture of the status quo sets the stage for my description of an alternative solution (TEDx Talks, 2010). I hope to draw readers into my article by describing “the new bliss” of what learners and advisors can experience by adding technology to expand the relationship (TEDx Talks, 2010). 

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References

Marwick Marketing. (2017, May 30). Story telling in business – Pixar story teller Mathew Luhn at CIMC [Video]. YouTube. https://www.youtube.com/watch?v=HYQOW34b-0g

TEDx Talks. (2010, December 10). TEDxEast – Nancy Duarte uncovers common structure of greatest communicators 11/11/2010 [Video]. YouTube. https://www.youtube.com/watch?v=1nYFpuc2Umk

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Behind the Scenes

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Participate in a class discussion in which you begin by addressing the following issues/questions:

1. Discuss ways that media can engage the audience to influence their thinking?
2. What have others done to engage you?
3. How will you incorporate these ideas into your media project?
4. How would you influence reviewers to read your publication?

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Free writing and brainstorming for discussion response

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One of the critical components of becoming a catalyst for change is drawing others into collaborative relationships so that ideas and innovations can continue to grow and evolve with the input and perspective that others bring. This Resources for Digital Environments course asks us to create a media project to advertise our publication article. Media allows the viewer to increase or decrease the speed of content. As a learner who still takes old-fashioned pen-and-paper notes, I appreciate the ability to back up and replay. The addition of closed captioning has been instrumental in my full understanding and is especially helpful when recording quotations.

Speakers Mathew Luhn and Nancy Duarte discuss how effectively using media through storytelling can draw the audience into your message (Marwick Marketing, 2017; TEDx Talks, 2010). Dr. Harapnuik does an exceptional job of placing questions of inquiry throughout his introduction videos. I always search for Learners Mindset Discussion podcasts on the topics we cover throughout the ADL Program. He has continually taught us about the power of storytelling and drawing your audience into your ideas through active, engaging, personalized learning. In my article, published in sources read by advisors, I reflect on the misery that summer orientation season can be for our profession. I cannot describe how many students and parents sleep through presentations and content. Improving these events through engaging media presents an opportunity to draw them into the event’s purpose, preparing their learner for the upcoming college experience. Mathew Luhn explains that you need to draw people in by creating something unusual, unexpected, or has some sort of action or conflict in the very beginning in [the] first eight seconds” (Marwick Marketing, 2017, 22:30). Nancy Duarte (2010) creates this hook by comparing “the commonplace of the status quo, [… contrasted …] with the loftiness of your idea” (TEDx Talks, 2010, 6:57-7:02). I hope to draw readers into my article by describing “the new bliss” of what learners and advisors can experience by adding technology to expand the relationship (TEDx Talks, 2010).