Authentically leading can be very challenging. That’s because leadership is about people. People will frequently surprise you. If you asked 10 people what they liked best about working for a particular company you could well receive 10 different answers. At least a few of those answers would be surprising. 

It’s hard to find a room full of people who will agree on anything, especially these days. But one thing that we do know about people, ALL people, is that the have a basic human need to feel worthwhile. They need to know that they matter. 

Authentic Leaders show the people they lead that they matter. They show them how they matter, they show them how what they do impacts the organization and the lives of the other people who work there. Authentic Leaders make showing people they matter a priority. They make a big deal out of it. 

And it is indeed a big deal. 

It’s a big deal first because people really do matter. Authentic Leaders know that they don’t really run a business, they lead the people who run the business. They know that their most “expensive” employee is not the person who is paid the most. They understand their most expensive employee is the least engaged employee. 

When people know they matter they get engaged with their job and they stay engaged with the job and organization. They know their efforts are appreciated and they know exactly how their efforts contribute to the organization and the other people who work there. 

When people know that they matter and that what they do makes a difference, they do it better. They are more committed. They care more about the “outcomes” they produce. 

So let me ask you this…and your answer is more for you than for me. Actually, your answer is for the people you lead. What, SPECIFICALLY, have you done in the last 7 days to SHOW one of the people you lead that they matter? How have you shown one (or more) of your people where and how their efforts impact the organization? What actions have you taken to make sure your people know they matter. 

Authentic Leaders don’t assume their people know any of that. They intentionally and consistently make the effort to show them. It is one of their top leadership priorities. 

Think about that. Put reminders in your calendar to remind yourself that showing your people that they matter is a big deal. It will pay substantial dividends for your organization and it will be huge for your people. 

Some of you know that I’ve been trying out something relatively new over on Twitter. It’s called SuperFollow. That means I post some tweets that are for subscribers only. The tweets I post for subscribers are video only. I post two each weekday, mostly on leadership but also sales and living a better life in general. I’m also way more available for questions from SuperFollowers than I can be for the million plus regular Twitter followers. The investment to see these “SuperTweets” is $4.99 a month, that’s about 17 cents a day. The videos continue to grow in popularity so clearly a lot of people think they are worthwhile. 

Not only can you invest in yourself with solid video coaching, you can also make a difference in the world too. All the income from my subscribers on Twitter go to help kids with Down Syndrome. 

Just click the purple “subscribe” button next to the regular follow button  on my Twitter profile page IN THE TWITTER APP or on a web browser. http://twitter.com/leadtoday Give it a try if you’re so inclined, and if you are, be sure to let me know how I’m doing and what topics you’d like to see me address.