I had a disturbing conversation recently with someone who is very proud of their integrity and reputation. Actually the conversation was disturbing precisely because they claimed to be so proud of their integrity and the credibility that came with in.

We were discussing a sales opportunities. This person had several “ideas” on what they could do to “tip the scales” in their favor. I pointed out that most of the ideas crossed the line into unethical territory. Some were even borderline illegal. He said sometimes you need to “set integrity and ethics aside” in order to make a sale. He said it’s all part of business. He said setting aside integrity for the sake of business does not make a person unethical.

I immediately cut off the conversation and said setting aside ethics proves, without a doubt, that you are unethical. Period. End of story. You are either ethical all the time or you are not ethical.

With all due respect to my friends and colleagues who have written books entitled “Situational Integrity,” “Workplace Ethics” or any such malarkey, you’re just not thinking clearly on this. There cannot be one set of ethics from 9 to 5 in the office and then another set of ethics for the evening or weekend. Because, you are either ethical all the time, all the time, as in every minute of every day, or you are not ethical at all.

Integrity and ethics are fundamental principles that matter in both business and life for a variety of reasons. First, they serve as the moral compass that guides our decisions and actions. Second, they ensure that we behave responsibly and honestly. There are no circumstances where integrity and ethics don’t matter. Here’s why:

• Integrity and ethics build trust, which is a cornerstone of any successful personal or business relationship. When people know they can rely on your word and actions, they are more likely to trust and respect you. Trust is also essential in business as it leads to customer loyalty and a positive reputation in the marketplace.

• Ethical behavior promotes long-term success. Unethical decisions might provide short-term gains, but they often lead to negative consequences in the future. By conducting business with integrity, you create a sustainable foundation for growth and stability.

• Many laws and regulations exist to enforce ethical standards in business. Failing to adhere to these standards can result in legal consequences, fines, and damage to your reputation. By maintaining high ethical standards, you reduce the risk of legal troubles and associated costs.

• Ethical business practices foster a positive work environment. When employees know that their organization values integrity and ethics, they are more likely to feel motivated and engaged. This, in turn, leads to increased productivity and lower turnover rates.

• Customers are more likely to support and remain loyal to businesses that operate ethically. When they perceive a company as honest and transparent, they are more willing to make repeat purchases. They are also more likely to recommend the business to others.

• In a competitive marketplace, ethical behavior can be a significant differentiator. Businesses that consistently operate with integrity can stand out from the competition. They attract customers who prioritize ethical considerations.

• Ethical businesses often engage in socially responsible practices. Things such as environmental sustainability, fair labor practices, and community engagement. These actions contribute to the betterment of society and enhance a company’s image.

• In life, practicing integrity and ethics brings personal fulfillment and a sense of self-worth. Living by your values and principles can lead to a happier and more fulfilling life.

• Whether in business or life, ethical behavior fosters positive relationships. It helps you build strong, lasting connections with others based on trust and respect.

Possessing integrity and being ethical make for good business. They also make for a great life. They help shape a positive and sustainable future for individuals, organizations, and society as a whole. If you’re willing to trade your commitment to integrity and ethics for a short-term personal gain then you’ve made yourself one horrible trade.

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