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They include those currently in our alumni databases, friends of the college/university who annually comprise the president’s Christmas card list, or perhaps they are associates of Board members. An effective advancement operation realizes the value of the donor cycle and strategically defines success with a donor-centered philosophy.
But successful adoption of new technologies requires more than just the technology itself—it also requires the necessary leadership to set a clear vision for analytics and data in the organization, and sufficiently qualified staff to execute upon this vision. Sufficient executive authority and strategic leadership is integral to success.
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