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How MBA programs can set a winning messaging strategy

EAB

I’ve seen firsthand how fierce the competition for potential MBA students has become. With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. Step 1: Understand your students and your goals. Tips to lower your cost per lead.

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Just Knowledge: my GO-GN Fellowship project

Catherine Cronin

Green Sod Ireland works with local communities, raising awareness of the health, educational, social, economic and environmental benefits of caring for the land and its biodiversity.” Green Sod Ireland develops and deliversprimary, secondary and adult education programmes and resources – all relating to ecological education.

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Why it’s so hard to find enough domestic leads for online graduate and adult programs

EAB

Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate international students due to residency requirements. Over a quarter of domestic students have no plan to take a graduate admissions test.