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Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. For instance, gamification is an out-of-industry tactic that my team adopted by creating a unique landing page and career quiz experience for students using Appily Advance. Nurturing leads can be a challenging task.
To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.
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