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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. First, it’s sometimes unclear how to best nurture adult and graduate students to application. Much of that may have to do with the 46% overall decrease in domestic GRE and GMAT test-takers since 2017.

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Find the Colleges That Give the Most Merit Aid

College Planners of America

There are two reasons why this has become routine at mid-tier schools as a way to attract and enroll high-achieving applicants: Colleges need to enroll high-achieving students each year to maintain their academic reputation, and. TuitionFit is a free tool that facilitates this comparison. A Common Problem of Applicants.

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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The Council for Opportunity in Education Applauds Senators Susan Collins, Jon Tester, Shelley Moore Capito, and Tammy Baldwin for Reintroducing Bill to Strengthen the Federal TRIO Programs

COE

Furthermore, it aims to prevent a similar situation in 2017 when the U.S. Department of Education rejected many applications based solely on minor formatting issues. Its application was rejected because it used one-and-a-half spacing instead of double spacing in the text within graphics on two of its 65 application pages.