Our top five lessons on lead generation for graduate and adult programs in 2024
EAB
DECEMBER 14, 2023
Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. First, it’s sometimes unclear how to best nurture adult and graduate students to application. Much of that may have to do with the 46% overall decrease in domestic GRE and GMAT test-takers since 2017.
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