Remove 2021 Remove Adult education Remove Career services
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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Twenty percent of students we surveyed said they referred to emails from colleges and universities during their search process, up from 13% in our 2021 survey. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them.

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Do you need to sunset academic programs? Consider these 3 steps.

EAB

Most recently, enrollment in these programs grew 31% from 2021-2022. Where possible, encourage faculty who teach courses in programs to be sunset to collaborate across departments to create interdisciplinary studies programs. Enrollment in master’s-level interdisciplinary studies programs is on the rise.

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How to use marketing to engage program-switchers

EAB

Our survey found that nearly 25% of students had no plan to take an admissions test, and from 2017 to 2021, the number of domestic GRE test-takers dropped 44% and the number of domestic GMAT test takers decreased by 54%. Watch our webinar to learn how to optimize your lead generation efforts to recruit students year-round.

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How to engage more community college prospects amid the “great opt-out”

EAB

Participants in GED and adult education courses. Referrals from social services agencies and community-based organizations. Referrals from social services agencies and community-based organizations. Community members who leverage career services resources. December 2, 2021. October 6, 2021.

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Survey Highlights What Matters Most to Adult Learners

EAB

In fact, we see that prospective students are increasingly relying on recruiting emails with the percentage of graduate adult learners who said that they consulted recruitment emails increasing from 13% in our previous survey to 20% in our latest survey. This is suggesting that future adult learners will also rely on emails more heavily.