2023, Adult education and Communication

2023 Seal of Excelencia

Diverse: Issues in Higher Education

OCTOBER 9, 2023

From 2018 to 2023, Latinx staff representation increased from 33% to 38%, and administrator representation increased from 17% to 25%, respectively. “We Current enrollment is 8,000 students with around 61% in semester credit courses and 39% pursuing adult education. Daley College is part of the City Colleges of Chicago system.

Retention

Retention Facilitation Faculty First generation

Adult learners: Who they are & what they want from college

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Bursar

Bursar Financial aid Career counseling Scheduling

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

Mental health

Mental health Online learning Students Career services

Design strategy for continuing and professional education at the University of Texas at Dallas

EAB

AUGUST 9, 2023

Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. Bennet and others participated in EAB’s Rising Higher Education Leaders Fellowship in spring 2023.

Education

Education University Higher education Facilitation

Prospects are tired of your advertisements. Organic social media can change that.

EAB

JULY 31, 2023

Tips to guide your professional and adult education unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic. As of April 2023, Duolingo had amassed 6.4

Adult education

Adult education Education University Students

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Intentionally and transparently communicating culture through email should be an essential goal when these offices construct their communication plans.”

Financial aid

Financial aid Communication Faculty Adult education

To design microcredentials that meet student needs, follow these 3 steps

EAB

NOVEMBER 14, 2023

Examples include Public Speaking, Science Communication and Storytelling, and Leading Remote and Hybrid Teams. Florida International University (FIU) allows undergraduates to complete an assessment to earn a badge that demonstrates a specific skill they acquired in their undergraduate coursework.

Adult education

Adult education Students Scheduling Application

Student Behavior Collaborative

EAB

JULY 20, 2023

This experience will launch in Fall 2023.

Collaboration

Collaboration Students Mental health Adult education

How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families. Try these 4 strategies.

Faculty

Faculty Adult education Student services Graduate student success

Adult learners’ application behavior is changing—here’s how

EAB

SEPTEMBER 11, 2023

This marks the first time respondents have listed financial aid and scholarships as their top criteria since we began surveying adult learners in 2019. And about half (49.5%) of surveyed students indicated they are willing to spend no more than $15,000 annually on their education. Organic social media can change that.

Application

Application Financial aid Scholarship Communication

How to use marketing to engage program-switchers

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application

Application Communication Facilitation Career services

Building awareness of your law program is more important than ever

EAB

NOVEMBER 10, 2023

Their communication with prospects was sent on a pre-determined schedule and standardized, rather than responsive to student behavior and motivations. July 28, 2023 Didn’t meet your graduate enrollment goals? July 18, 2023 The post Building awareness of your law program is more important than ever appeared first on EAB.

Application

Application Facilitation Career services Success

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. Our professional and adult education research examines best practices in developing programs for and attracting adult learners to your institution.

Mental health

Mental health Higher education Adult education Retention

Survey Highlights What Matters Most to Adult Learners

EAB

OCTOBER 24, 2023

Podcast Survey Highlights What Matters Most to Adult Learners Episode 170. October 24, 2023. This is a biannual survey that the team prepares for current and prospective graduate, online, and adult learners. The data for the survey was collected this year between May and June of 2023. BD: Right.

Financial aid

Financial aid Scholarship Communication International student

Student Success Central

2023 Seal of Excelencia

Adult learners: Who they are & what they want from college

Trending Sources

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

Design strategy for continuing and professional education at the University of Texas at Dallas

Prospects are tired of your advertisements. Organic social media can change that.

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

To design microcredentials that meet student needs, follow these 3 steps

Student Behavior Collaborative

How to expand opportunities for Hispanic adult learners in nursing and healthcare

Adult learners’ application behavior is changing—here’s how

How to use marketing to engage program-switchers

Building awareness of your law program is more important than ever

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

Survey Highlights What Matters Most to Adult Learners

Stay Connected