EAB

SEPTEMBER 20, 2023

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams.

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Bursar Financial aid Career counseling Scheduling 105

EAB

DECEMBER 1, 2023

Infographic Meet Your New Graduate and Adult Learner Insights from EAB's Survey of 3,800+ Prospective Students The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031.

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Adult education Community college Education University 52

EAB

APRIL 25, 2023

The 4 biggest challenges facing graduate and adult education How can you effectively manage your recruitment funnel, predict yield, or plan for the administration of your programs if 80% of applicants are stealth? For these reasons, nearly all university websites have room for improvement.

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EAB

DECEMBER 27, 2023

As a former university CMO, I always come away from this convening of higher ed marketers energized about the future of marketing and what it means to engage evolving adult learner audiences in the coming year. So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024?

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Mental health Students Online learning Career services 59

EAB

AUGUST 15, 2023

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me).

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