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How Maricopa Community Colleges are Leading with Workforce-aligned Bachelor’s Degrees

Diverse: Issues in Higher Education

By focusing on employer needs, we have launched eight bachelors degrees in crucial areas including nursing, education, information technology, and public safety administration. With 11 bachelors degree programs, Maricopa Community Colleges is well positioned to lead in community college baccalaureate education.

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Adult learners: Who they are & what they want from college

EAB

Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Thirty percent of surveyed adult learners who discontinued their education said they stopped out because of high costs.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Predictions for 2024, Based on Changes in 2023 2023 Change 2024 Implication Newly centralized graduate, adult, and continuing education divisions became more commonplace—and sometimes include undergraduate enrollment consolidated within this structure. By 2031, Gen Z will be 60% of the adult learner market.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed. First, it’s sometimes unclear how to best nurture adult and graduate students to application. By 2031, about 60% of adult learners will be Gen Z. Out-of-industry strategies like gamification can engage leads effectively.

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application. Our Professional and Adult Education Advisory Services team spent nine months in 2022 exploring this trend and identifying strategies our partners can use to best reach and recruit stealth shoppers.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). Here are three ways to hook me with your program webpage.

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The top 5 ways prospective graduate and adult learners are finding your programs

EAB

And the portion of adult learners from Gen Z is expected to grow to 60% by 2031. International students and students interested in legal education programs (JD, LLM) spend the most time researching programs, perhaps because of the additional application requirements these students face.