4 takeaways from marketing to graduate students in 2023—and predictions for 2024
EAB
DECEMBER 27, 2023
So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024? PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., By 2031, Gen Z will be 60% of the adult learner market.
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