EAB

SEPTEMBER 20, 2023

Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Who they are Typically, adult learners—sometimes called “non-traditional students,” although that definition is fading from the vernacular—are defined as students aged 25 or older.

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Bursar Financial aid Career counseling Scheduling 105

Student Research Foundation

NOVEMBER 29, 2023

And the future of the medical field looks bright: Healthcare roles have a projected growth of 13% by 2031. Students are also displaying an increasing interest in the medical field, showing a growing optimism for these careers. In fact, 46% of female students show an interest in the medical field. Want a high-paying job?

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Counseling Success Students 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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Mental health Students Online learning Career services 59

EAB

JUNE 8, 2023

Blogs How graduate enrollment leaders are keeping up with changing recruitment expectations 3 trends from EAB and NAGAP’s survey of graduate enrollment leaders In my recent conversations with graduate enrollment leaders, the changing demographics of prospective students has become a frequent topic of interest – and for good reason.

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Access Accessibility Success Students 52

EAB

DECEMBER 14, 2023

Adult students often apply to programs outside their declared program of interest. In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected.

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Application Facilitation Career services Success 52

EAB

AUGUST 15, 2023

EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me). Here are three crucial tips to keep students’ attention on your program webpages. By promoting the hands-on skills students like me will learn while enrolled, you can quickly showcase return on investment. Are your cohorts close?

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Financial aid Scholarship Access Accessibility 52

EAB

SEPTEMBER 7, 2023

Blogs The top 5 ways prospective graduate and adult learners are finding your programs Insights from EAB’s new survey of 3,800+ graduate and adult learners It may be hard to believe, but many of your current adult learners—and the students making their way through the enrollment funnel for your graduate and adult programs right now—belong to Gen Z.

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EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. One factor making it more difficult to recruit graduate and adult learners is the rise of “stealth shopping.”

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Adult education Faculty Application Administration 52