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Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. It enrolls roughly 43% first-generation Latino students. The dashboard is available through the Office of Student Success.

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Adult learners’ application behavior is changing—here’s how

EAB

This cost-consciousness impacts the way this new generation of prospective graduate and adult learners approaches higher ed. In this year’s survey, students identified financial aid and scholarships as the most important factors in their enrollment decision.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

Institutions could help alleviate my concerns regarding cost and return on investment by clearly advertising cost (total cost if available, by credit if needed) and showcasing available scholarship and financial aid opportunities on program webpages. The fewer clicks it takes to get to these essential pages, the better.

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Survey Highlights What Matters Most to Adult Learners

EAB

Todd and Beth urge university leaders to make their school website more helpful to adult learners. They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable.

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How can you better support adult learners who are parents or guardians?

EAB

Amid this concerning landscape, there are encouraging signs of progress towards ensuring equitable access to education. The College’s Family Resource Center (FRC) provides parenting students with access to a lactation room, internships, formula, diapers, wipes, and more.