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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

For some schools, this reintegration was a way to leverage shared administrative services and thereby cut costs and make up revenue gaps from declines in undergraduate enrollment. Thirty-nine percent of the enrollment leaders we surveyed said that students’ use of AI has made it harder to get an accurate read of their abilities.

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How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.

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