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Here’s how to engage your alumni and facilitate lifelong learning

EAB

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Kimberly Britt PC provides career and technical education and prepares students for transfer to a four-year institution.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

We’re seeing some early adopters use AI to review application essays or automate website analysis work. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies. And those that do use AI on a one-off basis most often use AI tools to write or edit marketing copy.

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Building awareness of your law program is more important than ever

EAB

Learn more Get more insights 5 career services to support your professional and adult learners November 6, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.

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5 career services to support your professional and adult learners

EAB

Get the report Get more insights Survey Highlights What Matters Most to Adult Learners October 24, 2023 Here’s how to engage your alumni and facilitate lifelong learning October 19, 2023 Our New Staffing Model Playbook for Higher Ed CMOs October 10, 2023 We asked 3,800+ graduate and adult students about their program preferences.

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How to recruit specialized business students and grow non-MBA enrollment

EAB

And that’s especially true today: according to GMAC, there have been an increasing number of applications to specialized business master’s programs, while applications to MBA programs have been declining. Explore our research on adult learner motivations and behaviors. Learn how to test your marketing messaging effectively.