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Adult learners’ application behavior is changing—here’s how

EAB

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.

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Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

One factor making it more difficult to recruit graduate and adult learners is the rise of “stealth shopping.” Stealth shoppers Stealth shoppers are the prospective students who are unknown to your institution until they actually submit an application. And are discounts or scholarships advertised?

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

We have a wonderful program called Pathways, where we do outreach to middle schools, high schools and community colleges, providing application clinics and parent academies,” says Dr. Leroy M. Current enrollment is 8,000 students with around 61% in semester credit courses and 39% pursuing adult education. Dr. Janine E.

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How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

In my search for advanced degrees, nothing has concerned me more than the cost of graduate programs—especially when I can't seem to find any scholarship opportunities or proof of return on investment. Place calls-to-action at the top of your page and ensure they lead directly to RFI forms or application pages.