Adult education, Application and Students

Adult learners’ application behavior is changing—here’s how

EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. Here’s what we learned.

Application

Application Financial aid Scholarship Success

To design microcredentials that meet student needs, follow these 3 steps

EAB

NOVEMBER 14, 2023

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings. Many students have difficulty conveying the concrete skills that they learned in a degree.

Adult education

Adult education Students Scheduling Application

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

Mental health

Mental health Online learning Students Career services

We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. Here’s what they shared.

International student

International student Adult education Students Scheduling

4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Adult education

Adult education Faculty Application Administration

2023 Seal of Excelencia

Diverse: Issues in Higher Education

OCTOBER 9, 2023

At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students.

Retention

Retention Facilitation First generation Faculty

Adult learners: Who they are & what they want from college

EAB

SEPTEMBER 20, 2023

Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Adult learners are diverse because adults are diverse. Listen to the podcast: are you treating student-parents as a liability or asset?

Bursar

Bursar Financial aid Career counseling Scheduling

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Yield is also a year-round problem at the graduate level, with many programs admitting students for multiple start dates.

Financial aid

Financial aid Faculty Adult education Communication

Is your digital front door open?

EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Adult education

Adult education Placement Application Access

How to use marketing to engage program-switchers

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Application

Application Communication Career services Facilitation

Why growing demand doesn’t guarantee success for cybersecurity programs

EAB

JANUARY 17, 2023

However, even though the future looks bright, most cybersecurity programs will continue to fight for student interest and enrollment. While many university leaders express interest in launching cybersecurity master’s degrees , increasing competition and market concentration threaten all new programs’ ability to capture student attention.

Success

Success Adult education Curriculum Education

Business candidates want personalized marketing from you—here’s how to do it well

EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. One business candidate even called her process of combing through endless search engine results “exhausting.”

Adult education

Adult education Application Access Accessibility

Adult learner organizational benchmarks

EAB

SEPTEMBER 17, 2020

Build consensus and support for adult serving programs Online degrees Survey question: Do you have the authority to confer graduate or undergraduate degrees online? To build support around online degree conferral, adult education leaders often need to educate stakeholders on campus about the need for flexible program options.

Adult education

Adult education Scheduling Application Education

How to engage more community college prospects amid the “great opt-out”

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

Community college

Community college Communication Application Student success

Understanding the basics of bot-generated leads

EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. How prevalent are bot leads? What can you do about bots?

Adult education

Adult education Application Higher education Education

How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

Faculty

Faculty Adult education Student services Graduate student success

Didn’t meet your graduate enrollment goals? Here’s what to do next.

EAB

JULY 18, 2023

Enrollment targets continue to rise despite strong headwinds from the growth of stealth shopping among prospective students, staff shortages , and skyrocketing digital media costs. Take a close look at your funnel to identify where you might be losing students and implement changes at those key points to keep students engaged.

Application

Application Advising Administration Administration

Building awareness of your law program is more important than ever

EAB

NOVEMBER 10, 2023

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

Application

Application Career services Facilitation Scheduling

How to manage your digital lead generation budget

EAB

NOVEMBER 15, 2022

difference in response to application rate generated by paid search vs. Facebook. -->. For example, EAB testing shows that Facebook and Instagram only generate a responder application rate of 1.2%. Comparative rates such as cost per lead, cost per application, and cost per enrollment help you evaluate sources irrespective of volume.

Application

Application Teaching Equity Adult education

2 emerging law school recruitment challenges – and how to address them

EAB

NOVEMBER 7, 2022

In just a five-year period, from 2010 to 2015, the number of first-year law students decreased by more than 29%. Then, from 2015 to 2020, the number of first-year law students increased by 3%. For the 2022 cycle, law school applications are down. In the last 20 years, law school enrollment has been anything but consistent.

Application

Application Teaching Equity Higher education

Our New Staffing Model Playbook for Higher Ed CMOs

EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

Application

Application Success Access Accessibility

Why it’s so hard to find enough domestic leads for online graduate and adult programs

EAB

SEPTEMBER 22, 2023

Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate international students due to residency requirements. Over a quarter of domestic students have no plan to take a graduate admissions test.

Application

Application International student Higher education Education

What can big consumer brands teach graduate and adult enrollment leaders?

EAB

OCTOBER 17, 2022

In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth. Your high affinity students might surprise you. Translating insights into increased campaign performance.

Teaching

Teaching Database Application Communication

5 career services to support your professional and adult learners

EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024. Read on for ways to support your adult learners through career services.

Career services

Career services Academic advisor Placement Facilitation

Here’s how to engage your alumni and facilitate lifelong learning

EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

Facilitation

Facilitation Database Access Accessibility

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

AUGUST 15, 2023

More than 90% of adult learners surveyed by EAB earlier this year visited the websites of the schools they’re considering. Here are three crucial tips to keep students’ attention on your program webpages. Are your webpages meeting adult learners’ needs? How will online students feel connected to your institution?

Financial aid

Financial aid Scholarship Access Accessibility

Survey Highlights What Matters Most to Adult Learners

EAB

OCTOBER 24, 2023

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. Todd and Beth urge university leaders to make their school website more helpful to adult learners. Additionally, 21% were international students and 32% identified as caregivers. BD: Great.

Financial aid

Financial aid Scholarship Communication International student

How to recruit specialized business students and grow non-MBA enrollment

EAB

DECEMBER 20, 2022

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. Explore our research on adult learner motivations and behaviors. Finding and attracting career switchers.

Application

Application Students Adult education Career counseling

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. EAB has developed a series of workshops to help embed Dynamic Strategy within your institution and develop a unique student value proposition.

Mental health

Mental health Higher education Adult education Administration

Student Success Central

Adult learners’ application behavior is changing—here’s how

To design microcredentials that meet student needs, follow these 3 steps

Trending Sources

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

4 tactics to reach, recruit, and enroll “stealth shoppers”

2023 Seal of Excelencia

Adult learners: Who they are & what they want from college

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

Is your digital front door open?

How to use marketing to engage program-switchers

Why growing demand doesn’t guarantee success for cybersecurity programs

Business candidates want personalized marketing from you—here’s how to do it well

Adult learner organizational benchmarks

How to engage more community college prospects amid the “great opt-out”

Understanding the basics of bot-generated leads

How to expand opportunities for Hispanic adult learners in nursing and healthcare

Didn’t meet your graduate enrollment goals? Here’s what to do next.

Building awareness of your law program is more important than ever

How to manage your digital lead generation budget

2 emerging law school recruitment challenges – and how to address them

Our New Staffing Model Playbook for Higher Ed CMOs

Why it’s so hard to find enough domestic leads for online graduate and adult programs

What can big consumer brands teach graduate and adult enrollment leaders?

5 career services to support your professional and adult learners

Here’s how to engage your alumni and facilitate lifelong learning

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

Survey Highlights What Matters Most to Adult Learners

How to recruit specialized business students and grow non-MBA enrollment

EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

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