EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies. Try these 4 strategies.

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EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

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EAB

MARCH 31, 2023

How to personalize marketing to business candidates effectively Personalization should begin with your marketing materials, which often serve as early touchpoints for potential applicants.

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EAB

JANUARY 19, 2023

Because bot leads will never convert, they drive up lead volume –meanwhile, your application and deposit numbers remain steady. Further, if you’re testing multiple messages or images within your ads, click bots can skew test results, causing you to spend money in the wrong places.

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EAB

NOVEMBER 10, 2023

Sycamore University* , a large public university in the Mid-Atlantic, fell victim to this trend as they saw a decrease in their law school enrollments. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

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EAB

JUNE 27, 2023

Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families. Graduate and adult education programs also diversify university revenue , at a time when institutions need the additional revenue to best execute on their missions.

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EAB

JULY 18, 2023

4 ways to revitalize your graduate and adult learner marketing strategy, from a former university CMO If your institution fell short of its graduate enrollment and net tuition revenue targets last fiscal year, you’re not alone. Blogs Didn’t meet your graduate enrollment goals? Here’s what to do next.

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EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Agencies can often provide instant scale in terms of skills and resources when key university staffers leave their roles. Here are three practices higher ed CMOs should consider.

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EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

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EAB

OCTOBER 19, 2023

And, according to a 2016 Pew Research Center report , 73% of American adults consider themselves to be lifelong learners. 8 Benefits and Tactics for Long-term Alumni Engagement Educational Benefits Most relevant to graduates’ initial relationship to the university are educational benefits.

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EAB

SEPTEMBER 22, 2023

This leaves enrollment executives wondering 1) whether international applicants will get to campus, 2) how they can sustain their online enrollment targets, and 3) how to offset that risk with domestic students. Ready to find out more? Watch our on-demand webinar to find out 5 common pitfalls in digital lead generation, and how to avoid them.

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EAB

NOVEMBER 6, 2023

The University of Texas at Austin advertises career transition guides designed to help graduate and post-doctoral students learn more about potential careers. The University’s guides can be divided and filtered by discipline, industry, and top skills, allowing students to learn about career options easily and in one place.

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EAB

AUGUST 15, 2023

Seventy-two percent of the adult learners EAB surveyed said they will abandon university webpages that aren’t user-friendly. Place calls-to-action at the top of your page and ensure they lead directly to RFI forms or application pages. The fewer clicks it takes to get to these essential pages, the better.

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EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. So give these folks a listen and enjoy.

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