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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

New growth and centralization of services mandates were imposed on PCO leaders. PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., Growing student skepticism towards higher education positioned lower-cost, on-demand, skills-based learning favorably.

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Do you need to sunset academic programs? Consider these 3 steps.

EAB

Where possible, encourage faculty who teach courses in programs to be sunset to collaborate across departments to create interdisciplinary studies programs. Enrollment in master’s-level interdisciplinary studies programs is on the rise. Most recently, enrollment in these programs grew 31% from 2021-2022.

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Survey Highlights What Matters Most to Adult Learners

EAB

In fact, we see that prospective students are increasingly relying on recruiting emails with the percentage of graduate adult learners who said that they consulted recruitment emails increasing from 13% in our previous survey to 20% in our latest survey. This is suggesting that future adult learners will also rely on emails more heavily.