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5 career services to support your professional and adult learners

EAB

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024. Adult learner recruitment 2.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024? PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., by growing lifelong learning offerings.

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Building awareness of your law program is more important than ever

EAB

As interest in and pathways to legal education continue to change, it’s critical for schools to get ahead of market shifts. In just one year of using micro-surveys, among other strategies, Basswood increased enrollment by 11% and met their target median LSAT score, while bringing in a strong student body. Ready to find out more?

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How to use marketing to engage program-switchers

EAB

Instead of engaging degree completers primarily through program of interest, we ask Appily’s degree completion users to complete a quiz that provides each student with a personalized back-to-school plan and answers to common questions about continuing their education.

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Do you need to sunset academic programs? Consider these 3 steps.

EAB

Register now Get more insights 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 December 27, 2023 2023 in review: A momentous year in higher ed December 15, 2023 AI for Enrollment Leaders December 14, 2023 Our top five lessons on lead generation for graduate and adult programs in 2024 December 14, 2023 Meet Your New (..)

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How to engage more community college prospects amid the “great opt-out”

EAB

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. Participants in GED and adult education courses. Community members who leverage career services resources.

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Survey Highlights What Matters Most to Adult Learners

EAB

One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education?