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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., Growing student skepticism towards higher education positioned lower-cost, on-demand, skills-based learning favorably. by growing lifelong learning offerings.

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How to engage more community college prospects amid the “great opt-out”

EAB

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. Participants in GED and adult education courses. Community members who leverage career services resources.

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Survey Highlights What Matters Most to Adult Learners

EAB

One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. This is suggesting that future adult learners will also rely on emails more heavily.