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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

As those students matriculate into our graduate and adult education programs, we will need resources in place to support them. Marketers will need to understand mental health drivers and message that in student outreach.

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Do you need to sunset academic programs? Consider these 3 steps.

EAB

Regularly assess portfolio health using student, competitor, and labor market data The first step to a successful portfolio assessment is making sure your team is analyzing the right data. For many institutions, two to three years is about when you should expect to see some changes in enrollment, student success, or other metrics.

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How to engage more community college prospects amid the “great opt-out”

EAB

Dual enrollment students who did not reenroll as a degree seeking student. Participants in GED and adult education courses. Referrals from social services agencies and community-based organizations. Referrals from social services agencies and community-based organizations. Call center inquiries.

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Survey Highlights What Matters Most to Adult Learners

EAB

I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. And 75% of high school students said they want to hear from colleges via email. BD: Great. BD: Right.