EAB

AUGUST 1, 2023

Blogs 4 Things You Need for a Successful Graduate Enrollment Management Plan My colleagues at EAB have conducted several surveys to learn about the state of graduate enrollment management over the past few months, and the results have been revealing. Try these 4 strategies.

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EAB

NOVEMBER 14, 2023

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings. Prospects are interested in continuing their education but are daunted by the idea of enrolling in a full master's degree.

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EAB

FEBRUARY 17, 2023

The pandemic changed the landscape for many industries, and higher education was no exception. By doing so, institutions can build a strong, stable, and effective enrollment team, essential to their success in a highly competitive marketplace. Ready to find out more?

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EAB

FEBRUARY 17, 2023

The pandemic changed the landscape for many industries, and higher education was no exception. By doing so, institutions can build a strong, stable, and effective enrollment team, essential to their success in a highly competitive marketplace. Ready to find out more?

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EAB

JANUARY 30, 2023

With this increased focus on adult learner enrollment should come a growing emphasis on adult learner success. Surveyed adult learners consistently identify student support services as an important factor when making an enrollment decision. adults are diagnosed with ADHD—up from 3.41% in 2007.

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EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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EAB

APRIL 13, 2023

Building an Effective Graduate Enrollment Management Plan Today’s GEM plan must adapt to the changing landscape of higher education, such as demographic shifts, technology, delivery modalities, student perceptions of education, rising costs, and increased student debt. Ready to find out more?

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EAB

OCTOBER 3, 2023

While students across all student segments most often indicated preference for all weekday classes, students under age 26, those who are not currently employed, and prospects interested in legal education disproportionately prefer all weekday courses. July 31, 2023 How can you better support adult learners who are parents or guardians?

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EAB

JUNE 8, 2023

Adult Learner Marketing Get the latest insights in adult education. Why growing employer demand doesn’t guarantee success for cybersecurity programs 3. The team’s research found a degree on the verge of success but with limited historical employer demand. Subscribe 1. Demand has yet to spike for a new field.

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Our Adult Learner Recruitment team has found that setting at least two deadlines to drive early enrollment, deposit, or registrant activity works best.

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EAB

APRIL 25, 2023

The 4 biggest challenges facing graduate and adult education How can you effectively manage your recruitment funnel, predict yield, or plan for the administration of your programs if 80% of applicants are stealth? This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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EAB

JULY 20, 2023

The significant increase in disruptive student behavior over the past few years has left educators overwhelmed and parents frustrated. Seventy-eight percent of over 1100 teachers nationwide identified student behavior as a top concern in the EAB’s Fall 2022 survey on student behavior.

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EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. According to a Barracuda Networks report , activity by “bad” bots makes up 39% of all internet traffic. Sources: Kahn, Anura , 7/21/21; Kahn, Anura , 3/19/22; Rafferty, ActiveProspect , 9/9/22 Ready to find out more?

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EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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EAB

MARCH 31, 2023

Here’s what that could mean for your institution November 30, 2022 The post Business candidates want personalized marketing from you—here’s how to do it well appeared first on EAB.

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EAB

FEBRUARY 10, 2023

Learn more Get more insights Two ways to improve support services for adult learners with learning disabilities January 30, 2023 Understanding the basics of bot-generated leads January 19, 2023 Why growing demand doesn’t guarantee success for cybersecurity programs January 17, 2023 How to recruit specialized business students and grow non-MBA enrollment (..)

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EAB

SEPTEMBER 11, 2023

This marks the first time respondents have listed financial aid and scholarships as their top criteria since we began surveying adult learners in 2019. And about half (49.5%) of surveyed students indicated they are willing to spend no more than $15,000 annually on their education. But no two adult learners are the same.

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EAB

DECEMBER 27, 2023

So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024? PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., by growing lifelong learning offerings.

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EAB

OCTOBER 14, 2022

As illustrated in the bar chart below, the last two decades have been characterized by a few distinct challenges: growth in online education , a rapidly evolving competitive landscape , economic recessions, and of course, a global pandemic. Student Success and Retention. WHY WE SHOULD BE TALKING ABOUT GRADUATE STUDENT SUCCESS.

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EAB

NOVEMBER 10, 2023

For law school enrollment teams that are limited by size, time, and/or resources, being efficient and effective is crucial to their success. As interest in and pathways to legal education continue to change, it’s critical for schools to get ahead of market shifts. Explore more partner success stories and strategies.

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EAB

AUGUST 15, 2023

Blogs I’m your future Gen Z adult learner. Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. EAB estimates that by 2031, 60% of adult learners will be Gen Z (like my classmates and me).

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EAB

OCTOBER 19, 2023

These alumni benefits fall into three major categories: educational, continued student services, and networking and community building. 8 Benefits and Tactics for Long-term Alumni Engagement Educational Benefits Most relevant to graduates’ initial relationship to the university are educational benefits.

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EAB

APRIL 17, 2023

Here are four components of a successful health care administration program—and profiles of five institutions succeeding in this market. online delivery, weekend classes) appeal to students concerned with balancing family and work-related commitments with further education. on campus, online, hybrid). subplans”).

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EAB

JANUARY 1, 2024

Regularly assess portfolio health using student, competitor, and labor market data The first step to a successful portfolio assessment is making sure your team is analyzing the right data. For many institutions, two to three years is about when you should expect to see some changes in enrollment, student success, or other metrics.

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EAB

NOVEMBER 6, 2023

Twenty-two percent of adult learners we surveyed said internships, co-ops, and other active-learning experiences help convey the value of education when they are selecting a graduate or adult-serving programs. Learn more Discover more ways to help your graduate and adult-serving programs stand out.

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EAB

NOVEMBER 3, 2022

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. Participants in GED and adult education courses. 5 ways to support rural student success. SAT/ACT lists.

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EAB

OCTOBER 10, 2023

It's time to embrace a new staffing model playbook that positions your institution for enrollment growth and long-term success. Hear former higher ed CMO, Val Fox, explain how to strengthen your university’s outreach to graduate and adult learners. They carefully monitor progress, diagnose issues, and remedy them.

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EAB

SEPTEMBER 22, 2023

Thirty-four percent of domestic students surveyed in our most recent Adult Learner Survey said they used institutions’.edu Make sure that it is easy to navigate and answers crucial questions about cost, program duration, and flexibility that graduate and adult students are seeking.

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EAB

OCTOBER 17, 2022

Each data set fills in gaps in the other, appending the attributes of prior students with those of potential students according to their similarities in such things as their love of travel, interest in basketball, ethnicity, where they live, how much money they make, and whether they’ve spent money on online education. Ready to find out more?

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EAB

JUNE 12, 2023

While conferences, education fairs, and recruitment seminars can be effective in sourcing leads, it’s challenging to generate the number and variety of leads necessary to fill a class from these events alone. There are limited lead sources, and many leads must be obtained in-person.

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EAB

OCTOBER 25, 2022

Our team put aside our theories and let the data tell us which ad was the most successful. Which program type is best for your adult degree completers? What the CHIPS and Science Act means for higher education. Whatever they are, treat them equally. But the work doesn’t stop after your creative is live. September 23, 2022.

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EAB

OCTOBER 24, 2023

One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education?

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EAB

NOVEMBER 9, 2022

Demand for programming languages fluctuates and differs regionally but keeping up with and teaching the most-demanded languages will prepare your graduates for success. The table below demonstrate how demand for programming languages has changed over time in major tech hubs like San Francisco, New York, and Boston.

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EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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EAB

DECEMBER 20, 2022

This makes them even more likely than the average graduate student to be juggling a full-time job, marriage, and parenthood along with their education. Providing a variety of options for them to achieve their educational goals will make them feel more comfortable applying to your program. Ready to find out more? December 7, 2022.

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EAB

JULY 28, 2023

In light of these challenges, here are a few solutions and strategies to better support parenting students in their educational journey. Amid this concerning landscape, there are encouraging signs of progress towards ensuring equitable access to education. Are You Treating Student-Parents as a Liability or Asset?

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EAB

JULY 28, 2023

In light of these challenges, here are a few solutions and strategies to better support parenting students in their educational journey. Amid this concerning landscape, there are encouraging signs of progress towards ensuring equitable access to education. Are You Treating Student-Parents as a Liability or Asset?

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