article thumbnail

Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Bursar 105
article thumbnail

Adult learners’ application behavior is changing—here’s how

EAB

This cost-consciousness impacts the way this new generation of prospective graduate and adult learners approaches higher ed. In this year’s survey, students identified financial aid and scholarships as the most important factors in their enrollment decision.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Seal of Excelencia

Diverse: Issues in Higher Education

Financial aid, retention, and faculty/staff representation are part of the Seal,” says Dr. Deborah Santiago, co-founder and CEO of Excelencia in Education, who says she is delighted to see institutions with intentional practices actively working toward increasing Latino representation in key positions. Dr. Janine E.

Retention 322
article thumbnail

Survey Highlights What Matters Most to Adult Learners

EAB

Todd and Beth urge university leaders to make their school website more helpful to adult learners. They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable.

article thumbnail

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision.

article thumbnail

I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

In my search for advanced degrees, nothing has concerned me more than the cost of graduate programs—especially when I can't seem to find any scholarship opportunities or proof of return on investment. Place calls-to-action at the top of your page and ensure they lead directly to RFI forms or application pages.

article thumbnail

6 elements of an effective graduate enrollment management plan—and why you need to build one

EAB

Adult students are especially likely to evaluate academic programs from a consumer’s perspective and seek programs which demonstrate a return on investment (e.g., Tuition and Financial Aid. Tuition and financial aid, or discounting, have long been important strategies for yielding undergraduate classes.