EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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EAB

NOVEMBER 14, 2023

Institutions with this focus typically seek to attract students currently not choosing to pursue higher education. The opportunity to test the waters with a microcredential may entice these wary students to give graduate work a try. These students are guaranteed an interview with Arthrex.

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EAB

APRIL 13, 2023

Building an Effective Graduate Enrollment Management Plan Today’s GEM plan must adapt to the changing landscape of higher education, such as demographic shifts, technology, delivery modalities, student perceptions of education, rising costs, and increased student debt. Ready to find out more?

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Our Adult Learner Recruitment team has found that setting at least two deadlines to drive early enrollment, deposit, or registrant activity works best.

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EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. According to a Barracuda Networks report , activity by “bad” bots makes up 39% of all internet traffic. Sources: Kahn, Anura , 7/21/21; Kahn, Anura , 3/19/22; Rafferty, ActiveProspect , 9/9/22 Ready to find out more?

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EAB

OCTOBER 14, 2022

External forces such as these are just one reason why a GEM plan is critical to the success of graduate programs. Graduate enrollment plans will not be successful without structured marketing efforts aligned to the objectives of the GEM plan. Student Success and Retention. percent from 2010 to 2020. Marketing and Recruitment.

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EAB

DECEMBER 27, 2023

PCO leaders will collaborate with graduate enrollment leaders and advancement offices to expand the adult learner pipeline—e.g., Growing student skepticism towards higher education positioned lower-cost, on-demand, skills-based learning favorably. by growing lifelong learning offerings.

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EAB

SEPTEMBER 22, 2023

Make sure that it is easy to navigate and answers crucial questions about cost, program duration, and flexibility that graduate and adult students are seeking. Stay abreast of consumer marketing tactics that are proving effective outside of higher education, such as gamification, and consider leveraging them for yourself.

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EAB

OCTOBER 25, 2022

Our team put aside our theories and let the data tell us which ad was the most successful. Which program type is best for your adult degree completers? What the CHIPS and Science Act means for higher education. Whatever they are, treat them equally. But the work doesn’t stop after your creative is live. August 26, 2022.

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EAB

NOVEMBER 3, 2022

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. Participants in GED and adult education courses. 5 ways to support rural student success. SAT/ACT lists.

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EAB

OCTOBER 24, 2023

One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. This is suggesting that future adult learners will also rely on emails more heavily.

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