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2023 Seal of Excelencia

Diverse: Issues in Higher Education

Excelencia in Education works to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. It enrolls roughly 43% first-generation Latino students.

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Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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Adult learners’ application behavior is changing—here’s how

EAB

This cost-consciousness impacts the way this new generation of prospective graduate and adult learners approaches higher ed. In this year’s survey, students identified financial aid and scholarships as the most important factors in their enrollment decision.

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

The 4 biggest challenges facing graduate and adult education How can you effectively manage your recruitment funnel, predict yield, or plan for the administration of your programs if 80% of applicants are stealth? And are discounts or scholarships advertised? Does your webpage include contact information for a real person?

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision.

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How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

In my search for advanced degrees, nothing has concerned me more than the cost of graduate programs—especially when I can't seem to find any scholarship opportunities or proof of return on investment. The Do’s and Don’ts of Using TikTok for Recruitment Marketing Your future adult learners are digitally fluent, cost-aware, and brand-focused.