EAB

SEPTEMBER 20, 2023

Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Adult learners are diverse because adults are diverse. Listen to the podcast: are you treating student-parents as a liability or asset?

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EAB

NOVEMBER 14, 2023

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings. Many students have difficulty conveying the concrete skills that they learned in a degree.

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EAB

JULY 20, 2023

Student Behavior Collaborative We’re Improving Student Behavior, Together Guided, peer-supported workshops to help district leaders create the conditions for positive student behavior in their schools. Sign up now to secure your seat for an upcoming cohort and get a head start on this critical issue. Limited seats available.

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EAB

AUGUST 1, 2023

Blogs 4 Things You Need for a Successful Graduate Enrollment Management Plan My colleagues at EAB have conducted several surveys to learn about the state of graduate enrollment management over the past few months, and the results have been revealing. Try these 4 strategies.

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EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. Here’s what they shared.

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EAB

DECEMBER 20, 2022

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. To many students, testing now feels like an unnecessary hurdle on the path to graduate school.

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EAB

JANUARY 30, 2023

With this increased focus on adult learner enrollment should come a growing emphasis on adult learner success. Surveyed adult learners consistently identify student support services as an important factor when making an enrollment decision. adults are diagnosed with ADHD—up from 3.41% in 2007.

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EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Yield is also a year-round problem at the graduate level, with many programs admitting students for multiple start dates.

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EAB

APRIL 13, 2023

And graduate students are taking complex, non-linear, and stealth journeys to enrollment. In order to reach and enroll these students and achieve graduate growth, graduate enrollment leaders must devote time, money, and planning to these programs. While priorities haven’t changed, enrollment targets have increased.

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EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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EAB

AUGUST 7, 2023

However, many leadership teams struggle to define what makes their institution unique, let alone communicate a clear message that helps a prospective student choose their institution over another. EAB has developed a series of workshops to help embed Dynamic Strategy within your institution and develop a unique student value proposition.

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EAB

AUGUST 9, 2023

Bennet Associate Director of Assessment and Accreditation, Office of Institutional Success and Decision Support, t he University of Texas at Dallas The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB. Research from the United States Department of Education shows 1.2

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EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. There are many approaches you can take when using student data to personalize your institutional marketing.

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EAB

JANUARY 19, 2023

You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. Improve your adult-serving program's lead conversion rate Finally, bot leads are challenging and time consuming to root out if your team takes on the task of sorting through all your leads. How prevalent are bot leads?

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EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

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EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

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EAB

OCTOBER 14, 2022

And undergraduate enrollment—our pool of future graduate students—declined 12.4 External forces such as these are just one reason why a GEM plan is critical to the success of graduate programs. To be more student-centric during program development, consider the following questions: What is the program’s market viability?

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EAB

SEPTEMBER 11, 2023

Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. On average, surveyed students applied to 2.24

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EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

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EAB

NOVEMBER 10, 2023

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

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EAB

JANUARY 1, 2024

. --> Webinar: crafting competitive graduate and adult-serving programs 1. Regularly assess portfolio health using student, competitor, and labor market data The first step to a successful portfolio assessment is making sure your team is analyzing the right data. Ready to find out more?

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EAB

JULY 28, 2023

million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population. But limited data on student-parents means that colleges and universities often overlook this population. Are You Treating Student-Parents as a Liability or Asset?

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EAB

JULY 28, 2023

million of today’s undergrad students are also parents—meaning they represent about one-fifth of the total undergraduate student population. But limited data on student-parents means that colleges and universities often overlook this population. Are You Treating Student-Parents as a Liability or Asset?

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EAB

APRIL 17, 2023

Here Are Four Tips Health care administration programs are increasingly attractive to both students and employers. As more schools will likely develop and offer health care administration programs due to high student demand , zeroing in on the core components of a high-value degree will be essential. on campus, online, hybrid).

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EAB

AUGUST 15, 2023

More than 90% of adult learners surveyed by EAB earlier this year visited the websites of the schools they’re considering. Here are three crucial tips to keep students’ attention on your program webpages. Are your webpages meeting adult learners’ needs? How will online students feel connected to your institution?

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EAB

OCTOBER 25, 2022

I’ve seen firsthand how fierce the competition for potential MBA students has become. With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. Step 1: Understand your students and your goals. Tips to lower your cost per lead.

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EAB

JUNE 12, 2023

But while enrollment leaders know it’s worthwhile to invest in programs for students to further their careers in this crucial field, it’s become exceptionally tough to find high-quality health sciences students to fill the seats in your cohorts. There are limited lead sources, and many leads must be obtained in-person.

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EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024. Read on for ways to support your adult learners through career services.

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EAB

OCTOBER 17, 2022

In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth. Your high affinity students might surprise you. Translating insights into increased campaign performance.

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EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

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EAB

SEPTEMBER 22, 2023

Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate international students due to residency requirements. Over a quarter of domestic students have no plan to take a graduate admissions test.

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EAB

NOVEMBER 9, 2022

Teach Python and SQL to Prepare Students for Today’s Jobs. Demand for programming languages fluctuates and differs regionally but keeping up with and teaching the most-demanded languages will prepare your graduates for success. Offer Coursework in Fast-Growing Languages Like Go and Swift to Prepare Students for Tomorrow’s Jobs.

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EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

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EAB

OCTOBER 24, 2023

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. Todd and Beth urge university leaders to make their school website more helpful to adult learners. Additionally, 21% were international students and 32% identified as caregivers. BD: Great.

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Ed.gov Homeroom

SEPTEMBER 1, 2022

By: Luke Rhine, Deputy Assistant Secretary the Office of Career, Technical & Adult Education Dual enrollment works. The Biden-Harris Administration is deeply committed to the use and expansion of high-quality dual enrollment programs to improve student access to rigorous coursework and equitable postsecondary opportunities.

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Ed.gov Homeroom

MARCH 16, 2023

The Department of Education’s Office of Career, Technical, and Adult Education seeks innovative ideas to expand work-based learning opportunities. The Career Z Challenge supports the Biden-Harris Administration’s Raise the Bar: Unlocking Career Success initiative championed by the U.S.

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