EAB

SEPTEMBER 20, 2023

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams. Organic social media can change that.

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EAB

AUGUST 1, 2023

Blogs 4 Things You Need for a Successful Graduate Enrollment Management Plan My colleagues at EAB have conducted several surveys to learn about the state of graduate enrollment management over the past few months, and the results have been revealing. Try these 4 strategies.

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EAB

JANUARY 30, 2023

Blogs Two ways to improve support services for adult learners with learning disabilities In our new survey , 100% of university presidents and provosts identified graduate and adult learner enrollment as a priority. With this increased focus on adult learner enrollment should come a growing emphasis on adult learner success.

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EAB

NOVEMBER 14, 2023

Florida International University (FIU) allows undergraduates to complete an assessment to earn a badge that demonstrates a specific skill they acquired in their undergraduate coursework. Anyone can enroll in the offering regardless of their educational background. These badges help students validate their skills for employers.

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EAB

APRIL 13, 2023

Because of this shift in revenue, universities are continuing to turn to graduate programs to fill the budget gap left by decreasing undergraduate program funding. Ultimately, institutions should set ambitious but achievable goals to create a roadmap for successful planning and management. Ready to find out more?

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EAB

APRIL 25, 2023

The 4 biggest challenges facing graduate and adult education How can you effectively manage your recruitment funnel, predict yield, or plan for the administration of your programs if 80% of applicants are stealth? For these reasons, nearly all university websites have room for improvement.

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EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

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EAB

MARCH 31, 2023

Here’s what that could mean for your institution November 30, 2022 The post Business candidates want personalized marketing from you—here’s how to do it well appeared first on EAB.

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EAB

JANUARY 19, 2023

Watch our webinar to learn more about how high-intent sources can benefit your lead generation strategy. Here’s our step-by-step guide.

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EAB

FEBRUARY 10, 2023

Here’s our step-by-step guide.

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EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

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EAB

JUNE 27, 2023

Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families. Graduate and adult education programs also diversify university revenue , at a time when institutions need the additional revenue to best execute on their missions.

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EAB

DECEMBER 20, 2022

If you commit to the tips above –limiting application barriers, communicating your return on education, and seeking out career switchers in unexpected places—it can put your institution on the path to a successful recruitment strategy. Ready to find out more? Watch the webinar. Get more insights. December 7, 2022. December 6, 2022.

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EAB

DECEMBER 27, 2023

As a former university CMO, I always come away from this convening of higher ed marketers energized about the future of marketing and what it means to engage evolving adult learner audiences in the coming year. So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024?

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EAB

NOVEMBER 10, 2023

Sycamore University* , a large public university in the Mid-Atlantic, fell victim to this trend as they saw a decrease in their law school enrollments. Learn more about your future graduate and professional students Holly University* is a medium-sized private university in the Mid-Atlantic.

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EAB

OCTOBER 10, 2023

Insource core capabilities aligned with strategic assets Your brand is more than a logo—it’s a strategic university asset that encompasses the creative expression, key messages, and storytelling that define your institution’s identity. So how can CMOs adapt their staffing models to meet today’s staffing and market realities?

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EAB

OCTOBER 14, 2022

External forces such as these are just one reason why a GEM plan is critical to the success of graduate programs. Graduate enrollment plans will not be successful without structured marketing efforts aligned to the objectives of the GEM plan. Student Success and Retention. percent from 2010 to 2020. Marketing and Recruitment.

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EAB

JANUARY 1, 2024

As a former VPEM, and now in my role supporting university partners, I’ve seen just how tense conversations about sunsetting an academic program can become. For many institutions, two to three years is about when you should expect to see some changes in enrollment, student success, or other metrics.

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EAB

APRIL 17, 2023

Here are four components of a successful health care administration program—and profiles of five institutions succeeding in this market. online delivery, weekend classes) appeal to students concerned with balancing family and work-related commitments with further education. Internships: Not advertised.

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EAB

OCTOBER 19, 2023

And, according to a 2016 Pew Research Center report , 73% of American adults consider themselves to be lifelong learners. 8 Benefits and Tactics for Long-term Alumni Engagement Educational Benefits Most relevant to graduates’ initial relationship to the university are educational benefits.

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EAB

JULY 28, 2023

But limited data on student-parents means that colleges and universities often overlook this population. And a related report from the Institute for Women's Policy Research found that parenting students who accessed the FRC services were more successful academically than those who did not. By Valerie Gipson About 3.8

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EAB

JULY 28, 2023

But limited data on student-parents means that colleges and universities often overlook this population. And a related report from the Institute for Women's Policy Research found that parenting students who accessed the FRC services were more successful academically than those who did not. By Valerie Gipson About 3.8

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EAB

AUGUST 15, 2023

Additionally, promoting specific career outcomes (such as examples of graduates' employers and salaries) and including testimonials of alumni success stories can really help me picture the benefits of a graduate education. If your program includes experiential learning, such as internships or practicum, clearly advertise this as well.

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EAB

NOVEMBER 6, 2023

The University of Texas at Austin advertises career transition guides designed to help graduate and post-doctoral students learn more about potential careers. The University’s guides can be divided and filtered by discipline, industry, and top skills, allowing students to learn about career options easily and in one place.

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EAB

SEPTEMBER 22, 2023

July 18, 2023 What enrollment teams need to know about the GMAT Focus Edition July 17, 2023 How to expand opportunities for Hispanic adult learners in nursing and healthcare June 27, 2023 What universities should do now in the uncertain OPM landscape June 12, 2023 Can gamification help you generate leads for healthcare programs?

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EAB

NOVEMBER 9, 2022

It is a universal language easily transferable to other disciplines and languages and is used by almost every organization in tech. Demand for programming languages fluctuates and differs regionally but keeping up with and teaching the most-demanded languages will prepare your graduates for success.

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EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. So give these folks a listen and enjoy. BD: Right.

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