Beyond the Numbers: What Families Really Want from the Financial Aid Process
School & Student Services by Community Brands
JULY 1, 2025
Schools should offer anonymized aid reports showing, for example, “25 percent of applicants received full or partial aid” rather than exposing individual incomes. Regular check‑ins—webinars mid‑year, calls from advisors—help parents feel less like recipients and more like co-pilots.
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