article thumbnail

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

For example, marketing leaders will work to ensure their teams have the AI literacy to create content, analyze data, and automate communication, thereby expanding team capacity. For admissions and enrollment teams, it will be important to consider if and how AI will impact your application policies.

article thumbnail

Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Scholastica Student Success Improving success for pre-health students Joe Fritsch, Ph.D.,

article thumbnail

Student Success, Retention, and Employability – Getting Digital in a High Tech, High Touch Environment

Eric Stoller on Academic Advising

Admissions professionals, academics, academic advisors, career services representatives, tutors, alumni officers, etc. Social media are the go-to engagement channels for both traditional campus communicators and online-only education programs. Career services departments have a tremendous responsibility.