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Are you prepared to recruit ‘Gen P’?

EAB

Be sure to highlight features that most interest families, including information on job placement, internships, and career services. Insight #2: Mental health concerns are shaping Gen P’s college search. As we’ve all likely seen or at least heard, the pandemic took a big toll on teen mental health nationally.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Mental health challenges among Gen Z students have been well documented. Marketers will need to understand mental health drivers and message that in student outreach. Your marketing messages will need to speak to Gen Z’s mindset, priorities, and needs. Ready to find out more?

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Is Your Institution ‘Gen P’ Ready?

EAB

Focused on Mental Health While student mental health concerns have been growing for years, they have been significantly exacerbated by the stressors of the pandemic. Mental health concerns now beat academic and financial concerns in drivers of why students are considering leaving college.

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Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours

EAB

Schools want to show prospective students that they’re investing in the things that matter most to them: mental health and wellness resources, affordability, career services, DEI efforts, etc. Learn more Download our Insight Paper to learn more about ‘Gen P’ college-search behaviors.