Beyond the Numbers: What Families Really Want from the Financial Aid Process
School & Student Services by Community Brands
JULY 1, 2025
Parents want to feel confident that the financial aid process is fair, clearly communicated, and free of surprises. When families see an enrollment office model consistent, ethical communications around money, it builds goodwill—and long‑term loyalty. Families Want Trust and Transparency Trust isn’t a perk—it’s foundational.
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