“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it
EAB
JULY 17, 2023
In some cases, melt is amplified because of ineffective communication. By engaging students early with positive messaging , highlighting opportunities for engagement, and offering personalized support, you can help students overcome doubts, strengthen their commitment to your institution, and ultimately show up on your campus each fall.
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