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How to Attract Diverse Families with Financial Aid

School & Student Services by Community Brands

Make the Case Early in the Admissions Process: Financial aid information should be introduced early and often during the admissions process. During open houses, school fairs, or introductory webinars, financial aid officers can be present to address questions and highlight your schools commitment to affordability.

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Beyond the Numbers: What Families Really Want from the Financial Aid Process

School & Student Services by Community Brands

Admissions teams should share alumni success stories, post‑graduate paths, and how extracurriculars propel student achievement. Aid letters should reinforce that financial support is about enabling transformation—not labeling students. They also create a soft launch into future college guidance.

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Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

Financial aid offices are well-positioned to provide guidance on these areas, but there are likely other offices on campus who also have resources to support students as they make this financial transition such as money management centers or student services. More on this later.

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The Federal Work-Study Program

College Planners of America

Examples are reading tutors for young children, literacy tutors for adults, and mathematics tutors at local public high schools. Students are advised to get in touch with their college’s financial aid office regarding FWS requirements and procedures. If the latter, the work performed must be in the public interest.