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Beyond the Numbers: What Families Really Want from the Financial Aid Process

School & Student Services by Community Brands

In Fall 2025, an estimated hundreds of thousands of families are expected to apply for financial aid at private K‑12 schools—driven in large part by rapid expansion of school‑choice programs across at least 16 states so far this year. Families Want Trust and Transparency Trust isn’t a perk—it’s foundational. Families want kindness.

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How to Attract Diverse Families with Financial Aid

School & Student Services by Community Brands

For private schools effectively communicating and highlighting their financial aid offerings is critical. Here are some key strategies schools can adopt to ensure families understand that a private education can be within reach, regardless of financial circumstances.

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Seal of Excelencia 2024

Diverse: Issues in Higher Education

As of fall 2023, 69% of the student population at CSUSB identified as Hispanic or Latino. In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center.

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Make Data-Driven Financial Aid Decisions for Your School

School & Student Services by Community Brands

In recent years, there’s been a notable increase in families across various income levels seeking financial aid for private K-12 education. Private and independent K12 schools work to strategically allocate financial aid to maintain enrollment, foster diversity, and support students who need assistance the most.

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Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

Institutions should consider proactively sharing information and resources related to student loan repayment with soon-to-be-graduating students. Consider consolidating a list of campus supports available to students and sharing it out in easy-to-access locations across campus, on your website, and in your student mobile app.

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How to Leverage Giving Tuesday for Your School

School & Student Services by Community Brands

Operation Backpack: Operation Backpack is an organization run by the Volunteers of America , providing students in need with the school supplies they need. Children’s Literacy Initiative: The Children’s Literacy Initiative (CLI) helps to ensure that low-income students are able to read at or above their grade level.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Scholastica Student Success Improving success for pre-health students Joe Fritsch, Ph.D.,