EAB

JULY 17, 2023

Blogs What enrollment teams need to know about the GMAT Focus Edition And why it is still only one part of a successful lead generation strategy This spring, the Graduate Management Admission Council (GMAC) announced the release of the GMAT Focus Edition , a new, shorter version of the business admissions test.

Literacy 52

Literacy Application Success Grant 52

EAB

APRIL 25, 2023

But making the effort to have your grad and adult marketing lean into the institutional brand—and include a focus on your specific programs, faculty, and students—is critical in reaching today’s students. Gen Z currently accounts for about 31% of the total adult learner market, but by 2031, 60% of adult learners will be part of Gen Z.

Adult education 52

Adult education Faculty Application Administration 52

EAB

JULY 7, 2023

The news marks a meaningful shift, especially given University Boards and Presidents’ laser focus on alumni participation as a way of buoying their institutions’ standings in these rankings. According to LightCast, there has been 22% growth in job postings for Leadership Annual Giving Officer positions from June 2018 – May 2023.

Retention 52

Retention Leadership Communication Success 52

EAB

APRIL 11, 2023

Blogs 5 attributes defining Gen Z's relationship with advancement As the class of 2023 prepares to graduate this spring, advancement leaders can no longer ignore the increasing prevalence of Generation Z in their donor and alumni constituencies. Cost consciousness Recent economic pressures have forced Gen Z to adopt a frugal mindset.

Mental health 52

Mental health Student loans Leadership Collaboration 52

EAB

MAY 15, 2023

Blogs 5 top priorities for advancement leaders in 2023 In April 2023, EAB surveyed chief advancement officers across the United States, Canada, and the United Kingdom asking them to identify the most pressing issues for their advancement shops.

Retention 52

Retention Collaboration Higher education Inclusion 52

EAB

SEPTEMBER 18, 2023

Blogs Your Guide to a Successful Year-End Annual Giving Campaign 5 Tips for Advancement Leaders As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. We know that on average donors need eight different touchpoints before they make their first gift.

Success 52

Success Communication Retention Scholarship 52

EAB

AUGUST 23, 2023

An omnichannel strategy is key for higher engagement and should include a consistent mix of soft-touch and deadline-focused communications. Here’s why you should renew your commitment to annual giving anyway.

University 52

University Communication Faculty Inclusion 52

EAB

MAY 23, 2023

Source: 2023 Wall Street Journal/NORC poll Perceptions of the value of higher education, even among those who advocate going to college, have evolved in troublesome ways. Various factors, including the high cost of college, have led students to focus on fields of study they believe are most directly tied to employability and earnings.

Higher education 52

Higher education Mental health FAFSA Application 52

EAB

JUNE 13, 2023

What do enrollment leaders care about in 2023? May 23, 2023 Mapping the Enrollment Landscape May 9, 2023 When “more” is more: Multiple email addresses means better conversion April 24, 2023 What enrollment leaders need to know about the upcoming FAFSA changes April 18, 2023 Is TikTok worth the risk?

FAFSA 52

FAFSA Leadership Leadership development Success 52

EAB

OCTOBER 9, 2023

Crafting campaigns that focus on a specific identity embraced or supported by your institution can resonate deeply with these individuals. . --> Community members often gravitate towards causes that align with their identity or values. Here’s why you should renew your commitment to annual giving anyway.

Faculty 59

Faculty Communication Retention Success 59

EAB

MARCH 20, 2023

Sign up to join EAB’s Sustainability Working Group Starting April 24, this standing monthly event will give participants the opportunity to hear EAB's latest research on sustainabilty, ask questions, and share successes with peers.

Retention 52

Retention Success Communication Higher education 52

EAB

APRIL 18, 2023

Conduct a Cost-Benefit Analysis The first step to maximizing your advancement resources is to conduct a thorough cost-benefit analysis. For example, you might optimize your phone program by calling only historically phone-loyal donors, and focus your direct mail efforts using data.

Retention 52

Retention Leadership Success Students 52

EAB

JULY 20, 2023

Register for the webinar Get more insights The Case for ChatGPT: Leveraging AI for Admissions Tasks July 18, 2023 Are you prepared to recruit ‘Gen P’? If you aren’t growing applications, you’re losing enrollment Enrollment leaders must allocate their scarce resources wisely.

Application 52

Application FAFSA Students 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects. The blog posts below are written by the participants to showcase their project and early outcomes.

Retention 52

Retention Higher education Student success Equity 52

Timely MD

MAY 1, 2023

A recent nationwide survey found nearly 60% of Gen Z college students have received mental health care before arriving on campus – during their K-12 years. Students scheduling services can choose to meet with a specific provider or select the first available.

Mental health 98

Mental health Therapist Counseling Students 98

EAB

APRIL 4, 2023

April 4, 2023. DK: One of the most common areas of focus for senior university leaders today is finding a new way to go graduate enrollment and to help overcome what we see as the ever strengthening headwinds that are depressing those undergraduate enrollments really across America. Welcome to the Office Hours with EAB podcast.

Application 52

Application Communication Faculty Leadership 52

EAB

APRIL 10, 2023

It’s been widely reported to be Gen Z’s version of Google Search , allowing users to find information presented in the form of user-created videos. Though TikTok is well integrated into Gen Z’s daily routine and an enticing platform for enrollment leaders to pursue, trying to maneuver around bans may put educational funding at risk.

Placement 98

Placement Success Facilitation FAFSA 98

EAB

APRIL 11, 2023

April 11, 2023. So my work there is focused on helping colleges and universities find new first-time freshmen, so applying new technologies, digital platforms to find and engage more right fit students. So that's been kind of an interesting focus of our work with presidents this year. Michael: That's so cool.

Application 52

Application Humanities Collaboration Instruction 52

EAB

AUGUST 29, 2023

August 29, 2023. The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Welcome to the Office Hours with EAB podcast.

Communication 52

Communication Success Mathematics Financial aid 52

COE

OCTOBER 30, 2023

National First-Generation College Celebration Honors First-Generation Student and Alumni Accomplishments on November 8 October 30, 2023 — by Terrance L. Hamm Seventh annual celebration to highlight first-generation corporate leaders in virtual event on Thursday, November 2 and Wednesday, November 8. WASHINGTON, D.C. —On

First generation 59

First generation Students Student success Leadership 59

COE

FEBRUARY 26, 2024

Hamm Discover how the IIE Center for Access and Equity’s partnership with COE is revolutionizing study abroad opportunities for low-income, first-generation, and disabled students. Jones remarked, “For over 20 years, COE has provided pathways for low-income, first-generation students to participate in study abroad programs.

Equity 59

Equity Access Accessibility Education 59

EAB

JULY 27, 2023

Concurrently, advancement teams must focus on emphasizing the importance and benefits of donating back to the institution. Learn more Get more insights Digital Marketing Strategies for Engaging Alumni and Donors July 21, 2023 Alumni giving metrics will no longer be a part of college rankings.

Communication 52

Communication Student loans Higher education Leadership 52

COE

NOVEMBER 18, 2023

Unleashing the Roar: A STEAM Symposium in Celebration of the Jurassic Park 30th Anniversary November 18, 2023 — by Trauvello Stevenson The Jurassic Park 30th Anniversary STEAM Symposium encourages high school students to venture into science, technology, and media careers. “Don’t limit your imagination this weekend.

First generation 52

First generation Leadership Mental health Grant 52