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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

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Here are some of the areas that university leaders are focusing on to increase revenue from graduate and adult-serving programs, according to our survey. Download the white paper. As institutions increasingly rely on net tuition revenue from graduate and adult-serving programs, enrollment goals for these programs are increasing.

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We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

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Read on to see what your current and future adult learners shared about these topics. Download the full survey findings Student interest in online programs varies significantly by segment During the earlier part of COVID-19, we saw an extreme shift toward online as institutions were forced to move programming online.

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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Download the white paper.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

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As those students matriculate into our graduate and adult education programs, we will need resources in place to support them. Get insights on student behaviors and preferences from our survey of 3,800+ graduate and adult learners. Your marketing messages will need to speak to Gen Z’s mindset, priorities, and needs.

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5 career services to support your professional and adult learners

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Download our latest report to understand evolving student behaviors—and what they mean for your enrollment strategy. The more you can highlight not only the availability of these services but also the impact they have had on current students and alumni , the better positioned you’ll be at standing out in this crowded market.

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Here’s how to engage your alumni and facilitate lifelong learning

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Get our most recent survey of 3,800+ graduate, online, and adult students to understand evolving student behaviors—and what they mean for your enrollment strategy. Ready to find out more?

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Prepare your graduates for today’s and tomorrow’s tech jobs—here’s how

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Download our program design diagnostic. Finally, stay on top of an ever-changing tech world by reviewing programs’ relevancy through labor and competitor data and referencing industry practitioners. Are your programs designed to grow? Get more insights. 2 emerging law school recruitment challenges – and how to address them. November 7, 2022.